Recently, SnapChat, a mobile editing software, has come under fire for having an anime inspired photo filter that converts faces into cartoon caricatures that resemble traditional anime expressions. The feature works by squinting the eyes, changing facial proportions, and narrowing the mouth. Following it's release, social media cried that this was offensive to Asians and should be removed.
In one post by Lia @limb_light, she wrote "idk if u realize, but this filter is yellowface and u should take it down." In another post, Grace @tequilafunrise wrote "wanna tell me why u thought this yellowface was ok??"
SnapChat responded by releasing a statement saying that the "lens was inspired by anime, and was meant to be playful." Since then the company has removed the filter and won't be releasing it again.
Fearing such powerful statements, the animation industry is also apologizing for using racially motivated characterizations in it's cartoon productions. Entertainment Studios of Asia, a consortium of Japanese production companies, made a statement saying "Our only intent is to provide moments of laughter and delight to our audience and any offense that may have been caused was unintentional. In the last few decades anime has transformed from a niche interest in Japan to a worldwide phenomenon that has captured the imagination of so many. As it's popularity continues to grow and permeate into foreign cultures, please be mindful of it's origins and do not to take it as a personal attack. We assure you we're not offended by our own art."